It might be tempting to chase the hottest new in hopes of cashing in on the hype. But just because something is popular, doesn’t mean that you have to center your business around it. Sustainable and predictable revenue usually comes from matching your business to the right platform. What does “right” mean in this case? Here are a few questions to guide you More
What capabilities do you need to show your product in the best light? This is based not only on the offer you’re promoting, but also on your individual capabilities. Choose a platform that will show off your strengths and the strengths of your offer. Does the user culture support your business model? Even if two platforms have the same features, they might promote different behaviors. For example, you can share text posts on both Linkedin and Twitter, but users are more cautious about posting when they’re connected with potential employers. How wilVerticals:
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